Food & Beverage

How Eleve8 Scaled with Relay.

Learn how North America’s fastest-growing cream of rice brand eliminated cross-border delays and saved six figures by domesticating their U.S. fulfillment.

99%

order accuracy

3-4

days delivery time

<24 H

fulfillment time

the challenge:

Elev8, one of the fastest-growing cream of rice brands in North America, faced major operational issues due to cross-border shipping between Canada and the U.S. Frequent tariff changes caused delays, with thousands of packages getting stuck at the border or never reaching customers. This created a poor customer experience and limited their ability to scale in the U.S. market.

the process:

Relay established a U.S.-based fulfillment solution, allowing inventory to be stored and shipped domestically. We also built workflows to support both direct-to-consumer and B2B distribution, along with Amazon FBA shipments.

the solution:

By moving fulfillment into the U.S., Elev8 drastically improved delivery times from 7–10 days down to 3–4 days. Orders are now shipped within 24 hours at 99% accuracy. Relay also supported their expansion into B2B and Amazon, while generating hundreds of thousands of dollars in logistics savings across channels, enabling continued rapid growth in the U.S. market.